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Andrea Raggambi, PCC, CBC
Chief Success Designer

My Mission

My mission is to inspire and empower ambitious  leaders to increase their self-awareness by noticing how they show up to lead themselves and others so they can accept differences, embrace change, and act with intention, curiosity and confidence to make choices more in line with they want and deserve.

My Story

I am an ICF Professional Certified Coach, Certified Behavioral Consultant and author focused on personal and professional leadership coaching, guiding my clients to learn more about themselves to make choices that align with what they truly value and desire - for themselves and their teams. 

My professional journey began 27 years ago in marketing, advertising, and public relations and evolved into training/facilitation, leadership development, coaching, and organizational change management which is where I have been thriving and geeking out for the last 20 years.

I earned a Master's degree in Adult Learning and Human Resource Development from Virginia Tech in 2006 and have since designed and led hundreds of professionals through successful, transformative learning experiences across many organizations and industries including small and large non-profit organizations as well as for-profit industries in the architecture, construction, engineering, and government contracting. I have served project managers, people managers, and executives.


I stay current on industry best practices, research, and advances in the field of leadership and coaching by reading as much as possible on these topics. I also utilize my ICF membership resources and pay forward support of female professionals in my community doing pro bono work. I have served in volunteer capacities at my local Association for Talent Development chapter and also volunteer to support dogs and cats at Lucky Dog Rescue. Currently, I reside in Falls Church, VA with my fiance and two dogs.

Clients come to me who:

  • Feel unsure about how to take their careers to the next level.

  • Feel stuck in their personal and/or professional lives and want clarity on steps forward.

  • Feel the need to control many aspects of their lives and have trouble prioritizing their emotional and physical health.

  • Have trouble delivering bad news or avoid difficult and uncomfortable conversations.

  • Have trouble trusting their 'gut' when making personal or professional decisions.

Baked into my MADES coaching model, is the ICF Code of Ethics to ensure ethical principles and standards of behavior. I am also certified to utilize many well-known tools and self-assessments that support client awareness and development:

  • Leadership Circle 360

  • Leadership Effectiveness 360

  • EIQ 360 and Emotional Intelligence - EQi 2.0/ EQ 360

  • HPTI (High Potential Trait Indicator) 

  • Myers Briggs Type Indicator (MBTI)

  • DiSC

  • Energy Leadership Index Assessment (ELI)/ELI 360

  • PROSCI Change Management Methodology (Train the Trainer Certified)

I work with clients who are ready to make decisions that make a difference. Contact me to see if we are a good match to explore what is next for you.


The M.A.D.E.S Coaching Model

My MADES coaching model is founded in the ICF Core Competency Model and includes four steps and a system of ongoing "success managment" to deliver targeted and personalized coaching services that create motivation and momentum to reach your goals. 



In this phase we discuss the value of and set the foundation for our partnership. We also establish the coaching agreement and outline the parameters around communication and mutual expectations. 


In this phase we work together to identify your strengths, values, motivations and beliefs that got you where you are today and address how to leverage them to move you even further. We also take a look at how your current viewpoints and behaviors could be preventing you from achieving the levels of success you desire. A clear vision is established and a variety of coaching tools and self-awareness tools can provide new insights. Empowering questioning techniques and self-discovery methods are also used to help identify new ways of seeing opportunities and potential to shift perspectives and uncover new possibilities for action.


In the design phase, we build on our work in the assessment phase to design actions related to your goals. We then develop and maintain an effective coaching plan that is attainable, measurable, specific and targeted. This time of active experimentation allows you to implement new and exciting strategies that we have created and celebrate your progress as you go. 


At the evaluate stage we make time to reflect on progress and impact to determine where and how awareness is different and what opportunties are available to take new action. 

Success Management

I apply my unique version of 'success management' techniques throughout the process which utilizes a mix of change management, mindset, and habit-building practices to shift energy, thoughts, and behaviors in the direction of your vision and goals. At the core of this model, this type of ongoing support is critical to success throughout the process. Embedded in this step is providing a safe and supportive environment for you to grow, learn and expand your horizons to reach new heights.

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